Search results for: brand-vision-cards

From Brand Vision to Brand Evaluation

Author : Leslie de Chernatony
File Size : 42.75 MB
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Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

Brand Vision Cards

Author : Ingvar Jónsson
File Size : 21.44 MB
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Brand Vision

Author : David Taylor
File Size : 79.9 MB
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David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

Aaker on Branding

Author : David Aaker
File Size : 66.34 MB
Format : PDF
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An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

The Best of Business Card Design 7

Author :
File Size : 29.70 MB
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CIM Revision Cards Marketing Communications

Author : Gill Wood
File Size : 58.83 MB
Format : PDF, ePub
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Branding for the Public Sector

Author : Paul Temporal
File Size : 72.92 MB
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Describes how nonprofit organizations are turning to branding strategies provided by traditional for-profit companies to formulate and fine tune their image and provides case studies and examples of powerful and effective campaigns that have been launched for the public sector.

CIM Revision Cards 05 06 Marketing Communications

Author : marketing Knowledge
File Size : 82.85 MB
Format : PDF, Docs
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

CIM Revision Cards Marketing Communications 04 05

Author : Marketing Knowledge
File Size : 34.51 MB
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Best of Business Card Design 7

Author : Loewy
File Size : 65.95 MB
Format : PDF, Docs
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New in Paperback! The Best of Business Card Design 7 features an innovative collection of the most current and best work by top designers worldwide. Business card design is a very important and common area for the graphic design business, so it is little wonder that each installment in the series is recognized as a high quality resource that is eagerly anticipated by designers. The Best of Business Card Design 7 is the "go-to" sourcebook for business card design inspiration. This volume contains little text; instead, focusing all its attention on innovative business card designs that push the envelope, showing front, back, and special elements and materials. Professional designers, corporate executives, and in-house marketing departments will seek this unrivaled resource as an essential identity and branding tool.